Reliance Retail has roped in popular south Indian actress Keerthy Suresh as the brand ambassador of Southern region for Trends, the apparel and accessories speciality chain of the group.
"This association with Keerthy Suresh will help establish a strong connect for Trends with consumers. She portrays a rare blend of talent, fashion, beauty and versatility as an actor," Trends, COO, Vipin Tyagi said in a statement today.
"We have over 61 stores in Tamil Nadu and 229 in the South, the largest by any fashion retailer and we intend to continue to expand our presence.." he said.
A new television commercial featuring the actress was also launched as part of the company's marketing campaign on the occasion.
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