Adam Levine launches fragrance

Maroon 5 frontman Adam Levine launched his debut scent with a huge bash at the Premiere Fragrance Installation here. The 33-year-old celebrated the creation of his eponymous fragrance range, which will go on sale in Macy's department store later this month, reported E! Online. "It smells really good. I couldn't conceive the idea of not loving whatever it was. The task was to make something that I would wear. So that was a process and we finally came to a great conclusion and it smells great. I fully endorse it and I'm really happy because it has my name on it," he said. Levine has created both a women's and men's scent and insisted it was important to do both. "We had to come to terms with the reality that we have a very big female fan base. If you're thinking with your business hat on, you have to think that a lot of the people who are initially checking this out are probably women. But at the same time, as a man, I wanted to create something that I would feel comfortable wearing."