Customers can now pay USD 8.99 a month to watch Amazon's Prime video streaming service. Previously, the only way to watch Prime videos was to pay USD 99 a year for Prime membership, which includes free two-day shipping on items sold by the site. The video-only option won't come with any free shipping perks.
At USD 8.99 a month, Amazon's stand-alone streaming service is USD 1 less than Netflix, and USD 1 more than Hulu. Amazon is also offering a new pay-as-you-go option for its full Prime membership that costs USD 10.99 a month.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
