However, these loans would come at a premium due to higher risk of such borrowers. Accordingly, the bank would lend at 10.75 per cent, which is higher than its normal lending rates for other customers.
"At present, a majority of the organised financial institutions serve only the segment having a monthly income of over Rs 25,000. The market need drove us to create a product like this which will serve a niche segment," Axis Bank head for consumer lending and payments, Jairam Sridharan told PTI.
Sridharan said supply side issues have been taken care of through an increase in launch of affordable housing projects off late and added that 150 projects were launched last year alone.
"We plan to do around Rs 500 crore to Rs 1,000 crore of disbursements during the year," he said.
A salaried person in the targeted income bracket will get the loan at 10.75 per cent, while a self-employed person could get it at 11 per cent interest. At present, the bank lends at base rates of 10.25 per cent to 11.25 per cent.
Launched on the occassion of the 20th anniversary of the bank's foundation, the product is expected to help the bank achieve its priority sector lending (PSL) targets, since the entire portfolio would be treated as PSL, he said.
It may be noted that the only big player present in a segment like this is Dewan Housing Finance and some other NBFCs with similar offerings.
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