Baby Shark run continues with new tour dates

Most viral videos have a finite shelf life, but the doo doo doo of Baby Shark shows no sign of abating.

The little ditty and dance about a family of sharks that captivated the toddler set and beyond will still be with us as we go into the next decade, with a Baby Shark tour launching a new set of concert dates after recently wrapping up dozens of performances in its first run in North America. The second leg of the tour kicks off in Independence, Missouri on March 1.

"Our target demographic is 2 years old all the way up to 6 years old. That's sort of the main sweet spot. But it's family. It's a family show. It's parents with their kids. It's grandparents with their grandchildren. It's a show for the whole family, said Stephen Shaw, co-president of Round Room Live, which is putting on the concert tour.

It's a great night out. And we're really pleased with the response we've seen and how broad the actual audience has been."
"'Baby Shark,' which is obviously the title and the main song of the show, only sort of appears twice, said Shaw. And the rest of the show is filled with great high-energy fun."