STX Entertainment announced that the upcoming movie titled "Bad Dads" would be released in US theatres on July 14, 2017, according to The Hollywood Reporter.
"Where other studios have automatically green lit traditional and significantly more expensive sequels, STX has determined those sequels on average are grossing 68 percent less than the originals," STX said in a statement announcing "Bad Dads", adding that additional details about the project would be announced shortly.
The studio revealed that they would be pursuing other ways to capitalize on the "Bad Moms" brand, saying, "Instead, STX has chosen to focus on extending consumer passion for the 'Bad Moms' brand with a series of film spin-offs, a reality television show, short form digital content, and a robust consumer products program."
The film was directed by Jon Lucas and Scott Moore from a script they co-wrote. Jay Hernandez, Jada Pinkett Smith and Christina Applegate are also among the cast members.
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