Bees control their flight using the speed of motion - or optic flow - of the visual world around them, but it is not known how they do this, said researchers at the University of Sheffield in the UK.
The only neural circuits so far found in the insect brain can tell the direction of motion, not the speed.
The study suggests how motion-direction detecting circuits could be wired together to also detect motion-speed, which is crucial for controlling bees' flight, researchers said.
"Understanding how bees avoid walls, and what information they can use to navigate, moves us closer to the development of efficient algorithms for navigation and routing - which would greatly enhance the performance of autonomous flying robotics," he said.
"This is the reason why bees are confused by windows - since they are transparent they generate hardly any optic flow as bees approach them," said Professor James Marshall, lead investigator on the project.
They have shown great potential, an ability to adapt in the fast changing digital landscape and experience in helping brands carve out a distinctive identity.
We wish them all the success in the future."
Ms. Monica Gupta
[https://in.Linkedin.Com/in/interactivebees ] , Director, Interactive Bees, thanked the judges for the commendation. She said, "We are always pushing the limits of creativity each passing day. Our solutions range from creating brand identity to brand positioning, brand communication on both digital and offline domains. Our digital solutions encompass own, bought and earned media. Today, digital is playing the key role in our lives in every aspect, hence there is a need to create the reach for the brand and brand to be available and be more engaging with its target audience. Our aim is to make them meet and create that space."
About Interactive Bees
Interactive Bees is a complete brand communication agency providing solutions for offline and online including web development, digital solutions, social media, online advertising, print media, video production, application development, search engine marketing, online reputation management, media planning and media buying and hosting solutions.
Media Contact:
Navin Goel / Neeru Agarwal
Pr@interactivebees.Com
+91-11-47098755
Interactive Bees Pvt Ltd
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
