The move aims to connect with local people in different markets and help them identify and relate to the brand in languages they understand, Bisleri said in a statement.
"India being a multilingual country, people prefer communication in their local language too," Bisleri International Director of Marketing Anjana Ghosh said.
The company will be launching labels in various local languages, including Hindi, Marathi, Gujarati, Punjabi, Tamil, Telugu, Malayalam, Kannada, Bengali, Oriya and Assamese across the country.
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