Brain activity explains why kicking the butt is hard for some

Researchers have identified an aspect of brain activity which may help explain why for some cigarette smokers, strategies to aid quitting work well, while for many others no method seems to work.
Researchers from Penn State observed the brains of nicotine-deprived smokers with functional magnetic resonance imaging (fMRI) and found that those who exhibited the weakest response to rewards were also the least willing to refrain from smoking, even when offered money to do so.
"We believe that our findings may help to explain why some smokers find it so difficult to quit smoking," said Stephen J Wilson, assistant professor of psychology, Penn State.

"Namely, potential sources of reinforcement for giving up smoking - for example, the prospect of saving money or improving health - may hold less value for some individuals and, accordingly, have less impact on their behaviour," Wilson said.
The researchers recruited 44 smokers to examine striatal response to monetary reward in those expecting to smoke and in those who were not, and the subsequent willingness of the smokers to forego a cigarette in an effort to earn more money.
"The striatum is part of the so-called reward system in the brain. It is the area of the brain that is important for motivation and goal-directed behaviour - functions highly relevant to addiction," said Wilson.

The participants, who were between the ages of 18 and 45, all reported that they smoked at least 10 cigarettes per day for the past 12 months.

They were instructed to abstain from smoking and from using any products containing nicotine for 12 hours prior to arriving for the experiment.
Each participant spent time in an fMRI scanner while playing a card-guessing game with the potential to win money. The participants were informed that they would have to wait approximately two hours, until the experiment was over, to smoke a cigarette.
Partway through the card-guessing task, half of the participants were informed that there had been a mistake, and they would be allowed to smoke during a 50-minute break that would occur in another 16 minutes.

However, when the time came for the cigarette break, the participant was told that for every 5 minutes he or she did not smoke, he or she would receive USD 1 - with the potential to earn up to USD 10.
Researchers found that smokers who could not resist the temptation to smoke also showed weaker responses in the ventral striatum when offered monetary rewards while in the fMRI.
The study is published in the journal Cognitive, Affective and Behavioral Neuroscience.