The bus crashed near the town of Mian Chunnu, some 90 kilometres east of Multan.
"Seven passengers were killed on the spot and another seven died at hospital," senior police official Tahir Majeed told AFP.
He said another 47 were wounded in the accident.
Rescue workers and hospital officials confirmed the death toll.
Pakistan has one of the world's worst records for fatal traffic accidents, blamed on poor roads, badly maintained vehicles and reckless driving.
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