BYJU's acquires Bengaluru-based Vidyartha

Online education startup BYJU's today said it has acquired Bengaluru-based Vidyartha, a data-driven platform offering customised learning guidance to students, for an undisclosed amount.
"In line with its 'Personalised learning' focus, this acquisition strengthens BYJU'S efforts to create highly personalised learning experiences for the students using the application," a statement said.
Financial details of the deal were not disclosed.
Vidyartha started as a career guidance platform for students, which later started academic profiling of students by partnering with schools.
Now, it offers a full-fledged assessment platform and assesses interests, personality traits, aptitudes and skills of students to form a personalised learning plan (PLP) for them.

"As India's largest ed-tech company, we are constantly innovating to create highly personalised learning products and Vidyartha will supplement our efforts in doing so," BYJU's founder and CEO Byju Raveendran said.
BYJU's offers learning programs for students in classes 4-12 (K-12) and competitive exams like JEE, NEET, CAT, IAS, GRE and GMAT.
Launched in 2015, BYJU's has 3.3 lakh annual paid subscriptions and sees addition of 30,000 students every month. It is backed by investors, including IFC (World Bank Group member), Chan Zuckerberg Initiative (CZI) and Sequoia Capital.