Central & SBI Card launch premium co-branded card

Amid a rise in cashless transactions since demonetisation, Future Group's fashion and lifestyle departmental store Central and SBI Card today announced the launch of a co-branded credit card, to offer benefits to consumers in the premium lifestyle and fashion space.
"Since demonetisation card transactions have gone up to 85 per cent from 61 per cent in Central. We are looking forward to much more," Future Group CEO Kishore Biyani said here.
"We are targeting a revenue of Rs 3,500 crore for 2017-18, and are adding 16 more stores next year," he added.
The Central SBI co-brand Card is the second by SBI Card and Future Group, after fbb SBI StyleUp Card introduced earlier in partnership with Big Bazaar and targeted at the value conscious consumer looking for affordable fashion.

"SBI Card has been witnessing a strong year on year growth in the last few years and is today the second largest credit card issuer in India," State Bank of India (SBI) chairman Arundhati Bhattacharya said.
".... Both SBI and Central are two very strong customer centric brands and we are sure this new partnership will drive growth for SBI Card in the high growth premium lifestyle and apparel segment," she added.
The Central SBI SELECT and SELECT+ Cards offer an accelerated reward points structure, where cardholders earn 20 reward points for every Rs 100 spent in Central stores.
Dining and entertainment spends earn the cardholder 10 points per Rs 100 spent, while all other categories earn them 2 reward points per Rs 100. It also offers up to Rs 5,000 to cardholders.