"We are all set to take Thums Up to other parts of South Asia possibly by March 2018," Coca-Cola India and South West Asia president T Krishnakumar said.
Thums Up is also the first Indian brand that will become a USD 1 billion (approx. Rs 64,000 crore) brand much before the targeted timeline of 2020, the company officials said.
Thums Up is a 40 year-old brand which is with the US beverage major for the past 26 years. In 1993, Coca-Cola bought Thums Up from Parle Bisleri Ltd.
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