The actress will be seen in new TV advertisement essaying role of a reporter promoting the product, the company said in a statement.
Commenting on the development, Colgate-Palmolive India Marketing Director, Eric Jumbert said: "Colgate Active Salt is known for its modern, assertive, smart and confident image hence we are extremely excited to bring on board Anushka Sharma who perfectly personifies the brand".
The company claims the toothpaste contains salt which helps fight germs to protect teeth from cavities giving healthy gums and strong teeth.
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