During the two-day workshop, the Congress Vice President is expected to impress upon the spokespersons to communicate to the masses the major initiatives taken by the government, including the 'game-changer' programmes like the Food Security programme.
It will be followed by a meeting of PCC chiefs and CLP leaders of states on food security to be addresed by the Congress Vice President on July 27.
The workship is a corrollary to the party's plan to create the "mirror images" in all states of the Communication Department that has been set up at the AICC with separate wings for electronic, print and social media.
The interaction will also provide an opportunity to the party leadership to identify and pick up talent from states to tone up its media machinery.
All states have been asked to send five spokespersons for the workshop---all below 55 years and having NSUI or Youth Congress background, sources said.
Chidambaram will speak on the "growth story" of the UPA's nine years will be told to the participants, who are expected publicise the message in their states.
The exercise is intended to puncture the BJP's attack on the government on the issue of development as comparative charts and figures are expected to be shown in respect of the economic growth during UPA and NDA tenures.
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