Travel firm Cox & Kings Thursday said it has roped in Bollywood actor Anushka Sharma as its first ever brand ambassador.
Sharma will be promoting the company's unique travel offerings in a new TV campaign to be released soon, Cox & Kings said in a statement.
"She perfectly represents a generation that is energetic, unapologetic and fun loving which makes her the right fit to showcase Cox & Kings' innovative holiday offerings," company's Relationships Head Karan Anand said.
Anushka will be promoting the brand across print, television and digital platforms, it said.
"I am glad to be associated with the world's oldest travel company Cox & Kings. I love to travel and personally think that travelling opens us up to new incredible experiences and changes the way we look at the world," Sharma said.
Cox & Kings has operations in 22 countries across four continents.
Disclaimer: No Business Standard Journalist was involved in creation of this content
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors
Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share
Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor
Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements
Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app