It's not quite Costco, and it falls short of satisfying longstanding calls for a wholesale market to support the growing class of small-restaurant and-cafeteria owners who have set up shop under President Raul Castro's economic reforms begun six years ago.
But it could help relieve the pressure that those entrepreneurs have been putting on other retail stores by snapping up huge quantities of goods, leaving regular customers in the lurch.
She acknowledged that business owners like her who make big purchases have been emptying market shelves of things like flour, chicken and tomato paste, and said the new store can help with that.
"A place like this allows you to buy in bulk, and that's a benefit for us and a benefit for the people," Carrazana said.
Located in the upscale western suburb of Miramar, Zona + launched a little over a week ago with zero fanfare.
Employees said business has been good despite the lack of publicity, as word of the opening spread mouth-to-mouth.
One customer showed up in a car and bought 50 3-kilogram (6.6-pound) cans of tomatoes to supply a restaurant.
Similar stores are being planned for other parts of the city, they added.
In Cuba, government entities are the only ones able to import and acquire goods at wholesale, and wholesale access has been a crucial demand of the 500,000 or so small-business owners and their employees, many of them working in the food-service sector.
Although goods at Zona + are bulk, that doesn't entail a price break. For example, a kilogram of high-end Serrano coffee costs USD 14.45 there, while the same kilo was USD 14.40 on the same day at a regular store elsewhere in Havana.
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