"When it comes to commercials, there is no higher bar than the one set by the incomparable Joe Pytka," said DGA president Paris Barclay.
"So many of his over 5,000 projects - which include more than 80 Super Bowl commercials - are part of the nation's zeitgeist, from his iconic, generation-defining Pepsi ads to Nike's 'Bo Knows' and Budweiser's 'Clydesdales' to the unforgettable 'Your Brain on Drugs' PSA. For these reasons and so many more, we're thrilled to present this top Guild honour to Joe."
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