As per the agreement, Kolkata Knight Riders (KKR) players would bear Dish TV's logo on their jersey, the Essel group firm said in a statement.
The association will be continued for the fourth IPL season in a row with the Bollywood star Shahrukh Khan-owned team, it further added.
Commenting on the development DishTV COO Salil Kapoor said: "Through this association, we would like to pull entertainment a notch higher for all cricket fans. We look forward to the tournament and hope that Kolkata Knight Riders emerges as a champion in this season of IPL as well".
This year IPL tournament will start from April 8, 2015 onwards.
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