DS Group expands product portfolio

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Press Trust of India New Delhi
Last Updated : Jan 07 2014 | 6:00 PM IST
FMCG firm DS Group today expanded its product portfolio with the launch of a range of seasonings and flavoured salts under its Catch brand.
"Catch is enhancing its product basket by adding an international range of seasonings and flavoured salts developed with recipes sourced from across the world," DS Group said in a statement.
Catch, a part of the Rs 3,300-crore DS Group, has launched Catch 'Miniz', which can be used at home, outside and during travel, it added.
"This is the first of its kind package available in the Indian market and our product variation is in line with customer requirement," DS Ltd Associate Business Head OP Khanduja said.
Through this expansion, the company is targeting to be a part of the fast growing market of premium international seasonings and spices, he added.
Catch Miniz, which is available in an assorted pack comprising nine seasonings and flavoured salts, has been priced at Rs 200 per pack.
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First Published: Jan 07 2014 | 6:00 PM IST

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