DSK Benelli to introduce four new models in 2017

: Italian superbike brand DSK Benelli as part of its product portfolio expansion in the country, would bring in four new models in 2017 and has set a target of selling 6,500 units in 2017-18, a top company official said today.
The company, which assembles at its factory in Pune would be completing the 2016-17 financial year by selling 4,500 units, DSK Motowheels, Chairman, Shirish Kulkarni said.
"In 2017-18, we hope to sell about 6,000 to 6,500 units. Of course, there was impact due to demonetisation in November (2016). But it (sales and enquiries) picked up from December end..," he said.

The company currently has about 20 retail outlets and it would be increased to 40 in 2017, he added.
Kulkarni was talking to reporters after unveiling the company's second sales outlet, here.
Noting that TNT25 and TNT300 models constitute 50-55 per cent of sales, he said, in 2017 four new products including Classic 380 series would be introduced.

"The total market size of the premium segment above 250cc is about 16,000 units. We expect to reach 20,000 units this year," he said.
On the company's plant at Pune, Kulkarni said the total capacity of the factory was about 100,000 units.

"What we are doing is just about 7,500 units a year operating in single shift. We can expand the capacity as and when required," he said.
To a query on introduction of scooterettes, he replied in the affirmative saying the company was "evaluating" it.
"Why we are evaluating?? We need to offer a product that is India specific.
It should satisfy the average customer here. May be two years down the line, it may happen," he added.