Ducati to drive in 4 new models in India this year

Italian super bike maker Ducati plans to launch four models in India this year in a bid to strengthen its product portfolio in the country.

The company, which currently sells bikes across seven categories priced between Rs 7.2 lakh and Rs 1.2 crore, is looking to enter new verticals with the new set of launches this year.

"This year is going to be special for us. We plan to launch four models during the year. It will enable us to enter new segments," Ducati India MD Sergi Canovas told PTI.

Elaborating on the new introductions, Canovas said the company plans to launch Ducati Panigale V4, Ducati Monster 821, Ducati Multistrada 1260 and Ducati Scrambler 1100 during the course of the year.

The new products would help the company consolidate its position in the Indian premium bike segment, Canovas said.

"We are very positive for this year. In the last three years, we have been able to create an exclusive network. It was our first objective and we have been able to achieve it ," he added.

The company, which has completed three years in the Indian market, also plans to open two more dealerships in the country.

It is also mulling various options to enter smaller towns.

The company currently has dealerships in Delhi-NCR, Mumbai, Pune, Ahmedabad, Bengaluru, Kochi and Kolkata.

"We plan to open dealerships in Chennai and Hyderabad as well," Canovas said.

Besides, Ducati India plans to roll out several rider training programmes and engagement for the Ducatisti, under the Ducati Riding Experience (DRE) brand.