E-commerce is the next big thing: Rohit Bal

Ace designer Rohit Bal feels online retailing is going to take over the fashion industry in the coming time.
Rohit, who will be designing for the online fashion portal Amazon, said he is very excited about collaborating with an e-commerce company.
"E-commerce retail is reigning the future and we have just stepped into the future. They have spoken to me that they want me to design a collection for them.
"You will be seeing a lot of collections by me for Amazon and not only fashion but we will also do accessorising, home products and whatever we can do," Rohit told PTI.

The 53-year-old designer said collaborating with the online store has been the most important decision made by FDCI ever and it will give Indian designers a unique platform to showcase and retail their work.
"The partnership between Amazon and FDCI is monumental and epic for me because it is beneficial mutually in an incredible way," Rohit said on the sidelines of an event where Fashion Design Council announced its partnership with Amazon for India Fashion Week.