Eros Now partners Tendulkar-backed Smartron

Online entertainment platform Eros Now has tied-up with Sachin Tendulkar-backed startup Smartron, to provide its entertainment services to the smartphone customers.
"Eros Now will be the exclusive digital OTT service provider for entertainment content on all Smartron devices," the company said in a statement.
As part of the association, Eros Now will provide its repository of movies, TV shows, music, originals and regional content across multiple languages to all Smartron customers.
All of our users can experience great entertainment seamlessly across all our existing smart devices and the soon to be launched devices, Smartron founder and chairman Mahesh Lingareddy said.

Eros Now will leverage from Smartron's extensive marketing campaigns and packaging to promote the partnership, the company said.
Eros Digital CEO Rishika Lulla Singh said: "This strategic partnership strengthens our philosophy of bringing entertainment at audience fingertips anytime, anywhere".