The change in logo in India is following re-branding announcement by Fitness First globally last week.
As a global directive, the launch of the new brand and product offerings is a pivotal point in Fitness First's journey and the biggest change the company has undergone in its history of operation in India, the company said in a statement.
Speaking on the new brand identity and repositioning Fitness First Managing Director Vikram Aditya Bhatia said: "Our attempt has always been to give our customers the most enriching experience. Our new brand philosophy is reflective of the same."
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