Around 40 people were on the bridge at the time it "overturned" in Fenghuang county, Hunan Province, at 9:20 pm, and 20 of them including children and elderly people fell into the river below, according to the Xinhua news agency.
Fifteen people managed to reach the banks of the river, the county's deputy head Cai Long told Xinhua, adding that search and rescue work was under way for survivors.
Authorities in the region have instructed hotels in Fenghuang to check that their guests had returned for the night, the news agency reported.
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