"Who will lead the party after elections is not important for us at this stage. Now our priority should be to ensure return of BJP to power," party's election campaign committee chairman Modi told a selected gathering of Odisha unit leaders at a hotel here.
"Please work hard to defeat the Congress and do not indulge in such things (projecting the PM candidate)," Modi said responding to a proposal by Odisha party leaders that he be the party's prime ministerial candidate.
"Ensure that the charges against rival parties reach the people living in villages," he said.
He said at least 10,000 mobile phones of each assembly segments should be regularly fed with BJP's ideologies and "inefficiencies' of the Congress.
Modi asked the partymen to develop public relations with people living in villages and use social media like Facebook and Twitter.
"We are passing through the age of technology. People in villages also now use mobiles and other means of communications," he said.
