Bansal had recently quit from the struggling e-commerce firm, which is under consideration for merger with India's largest e-commerce firm -- Flipkart.
When contacted, Lenskart confirmed Bansal's appointment.
Bansal was earlier the Vice-President and head of category management at Snapdeal and was also heading Snapdeal Instant.
Lenskart currently has 300 stores in over 80 cities based on franchise model.
Lenskart has raised over Rs 700 crore from investors, including Ratan Tata, IFC (venture capital arm of the World Bank) and Kris Gopalakrishnan (Infosys co-founder), among others.
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