"He died overnight at 3:30 a.M," Herve Beddeleem, the executive director of BCM Gravelines-Dunkirk basketball club told AFP, confirming a report in La Voix du Nord newspaper.
"I am shattered by this news. Bruno had everything to be happy - an exemplary professional career, money, a happy marriage and children and then this cancer takes him away. It's just incredible," he said.
Metsu stood down as coach of Dubai first division side Al Wasl in October due to health reasons.
"I underwent medical tests and the guy announces to me afterwards that I had terminal cancer. 'You have cancer of the colon, the liver and the lungs.' They gave me three months to live, It was such a shock," he said.
Instantly recognisable on the touchline with his dapper suits and long hair, Metsu caused a sensation at the 2002 World Cup when his Senegal team defeated reigning champions France in the opening match.
Just months ahead of the World Cup, Metsu also guided Senegal to their only appearance in the final of the 2002 Africa Cup of Nations where they were beaten on penalties by Cameroon.
"It's a great loss for Senegal, Bruno Metsu not only marked Senegalese football but the entire history of Senegal," Augustin Senghor, president of the Senegalese Football Federation told AFP.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
