Freshmen's Valley eyes Rs 400 cr turnover by FY18

Dairy startup Freshmen's Valley is eyeing a revenue of Rs 400 crore in the first two financial years of its operations.
The company, which will launch its dairy products in the next one month, has set up a 1.5 lakh litres per day processing plant at Sambhal district in Uttar Pradesh and five chilling centres in the nearby areas with an investment of Rs 50 crore.
Dairy products will be launched in Uttarakhand region and western Uttar Pradesh in next one month followed with product launches in Delhi and north India, the startup's founder director Anant Choudhary told PTI.
"The company is aiming to provide high-quality, fresh and hygienic milk without skimmed milk powder. We have done our studies and analysis before entering the market, and confident of touching Rs 400 crore top line within the next two fiscals," Choudhary said.

He added logistics, distribution and marketing strategies for all dairy products have already been worked out.