Fujifilm sees growth potential in mirrorless camera segment

Japanese photography and imaging major Fujifilm is looking at seizing opportunities in the fast growing mirrorless camera segment and aims to grab around one-third market share in the next four years, a top company official said.

Fujifilm is focusing on mid range and high-end cameras in the mirrorless segment.

Strengthening its X Series mirrorless range of the mirrorless camera, Fujifilm Wednesday introduced X-T3 priced at Rs 1.17 lakh and Rs 1.49 lakh with 18-55 mm lens targeting the professional and photo enthusiasts.

"Last year, we had closed Rs 1,110 crore as revenue and we are estimating a double digit growth this year. The major growth is expected higher on digital cameras, Instax, printing business and medical," Fujifilm India Managing Director Haruto Iwata said.

Besides, Fujifilm India expects to continue growth on the back of good performance in the sectors such as photo imaging, medical products, graphic arts, recording media and industrial products, in which it operates here.

"This financial year, we would reach around 15 per cent and more, and within 3 or 4 years, we aim to get 30 per cent of the mirrorless category. This is our target," he told PTI.

Fujifilm entered into the mirrorless camera segment in India last year only, he said adding, "Currently, our market share is very small in India, around 10 per cent."
He further added, "In four or five years, India market would also change and mirrorless would exceed the D-SLR."