Google pushes personal assistant on Apple devices

Image
AFP San Francisco
Last Updated : Apr 29 2013 | 11:40 PM IST
Google announced today it will offer its personal assistant app Google Now to users of Apple devices, stepping up its challenge to its rival's Siri program.
"Google Now is about giving you just the right information at just the right time," Google's Andrea Huey said in a blog announcement.
"It can show you the day's weather as you get dressed in the morning, or alert you that there's heavy traffic between you and your butterfly-inducing date -- so you'd better leave now!
"It can also share news updates on a story you've been following, remind you to leave for the airport so you can make your flight and much more."
Google Now, which like Siri is a voice-activated software program -- will be available to users of Apple iPhones and iPads, which use the iOS operating system.
"Today, with the launch of Google Now on iPhone and iPad, your smartphone will become even smarter," Huey said.
The move comes with the two California tech giants in a fierce battle for domination of mobile operating platforms. Google's Android has taken the lead in smartphones and is gaining rapidly in the tablet market.
Google meanwhile has argued that Apple's Siri is a potential threat to its core search engine by allowing smartphone users to bypass Google for many searches, which can generate ad revenue.
*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Apr 29 2013 | 11:40 PM IST

Next Story