Gulf Oil forms strategic alliance with Whitmore

Gulf Oil Lubricants India Ltd, a Hinduja Group company, has formed a strategic partnership with Whitmore, a global producer of lubrication.
Gulf Oil will exclusively represent Whitmore Lubricants in India. This collaboration enables both companies to provide best practice lubrication reliability products and programmes to Indian mining and other industrial market segments, a company statement said here.
With this alliance, Gulf Oil has the opportunity to add Whitmore's highly regarded speciality lubricants and greases to its already extensive product line of industrial and automotive lubricants and maintenance solutions.
"Whitmore had been looking for the right partner to join forces within the Indian market. We wanted a partner that understood the needs of the mining and other heavy industrial markets. Gulf Oil has the distribution network we desired and they provide customers with innovative solutions that complement our products," said Jack Ellis, Vice President of Lubrication Sales at Whitmore.

"We are looking forward to this tie-up with Whitmore as this will enhance our product offering to the core sector industries like mining, minerals & metals, power, cement and construction, which are all poised for a growth. Whitmore's experience will further strengthen our value proposition to our current and future customers in India," Gulf Oil Lubricants MD Ravi Chawla said.
Whitmore is a global leader in providing innovative products and services that increase the uptime and lifespan of critical operating equipment.
It has had a strong focus on the mining industry for more than 100 years. Its mining lubricants are used around the world. Major markets include the United States, Russia, China, Australia and South America.