In his new role, Gothi will be responsible for spearheading the planning, development and execution of the company's long-term strategy, Hero Cycles said in a statement.
He was earlier the executive director, market operations at Hindustan CocaCola Beverages for four years.
"Rohit's leadership would be instrumental in guiding the organisation towards consolidating the domestic market while marking a global presence internationally," Hero Motors Company (HMC) Group CMD Pankaj M Munjal said.
He brings with him 25 years of experience and has worked in companies including Shalimar Paints, Marico, Lornamead and Bharti Airtel.
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