Hero Electric ups focus on e-commerce route to boost sales

Leading electric two-wheeler maker Hero Electric is increasing focus on e-commerce channel by tying up with more such firms including ShopClues, Homeshop18 and Rediff.Com to boost sales.
The city-based company had last year entered into a pact with Snapdeal and saw its sales zoom.
It is already getting 25 per cent of its sales from online platform.
"We witnessed a very impressive average quarterly growth rate of 150 per cent in online sales after joining hands with Snapdeal. To further leverage the potential of the virtual platform, we aim to sell our bikes through more websites that have a huge customer base," Hero Electric CEO Sohinder Gill told PTI.

The company sees this as an opportunity to achieve its core mandate of bringing zero-pollution transportation to the country, he added.
Commenting on the tie-up, ShopClues.Com, AVP (Categories), Nitin Kochhar said the company focuses on introducing new categories and innovating in its offerings.
"Our consistent endeavour is to bring the best cost effective deal to the customer's doorstep. We are delighted with the successful partnership with Hero Electric, the veritable leader in the revolutionary e-two wheeler space," Kochhar added.
Hero Electric's range of two wheelers are manufactured at its facility in Ludhiana. It offers eight models priced between Rs 22,000 and Rs 52,000.