Hinduja Grp launches NXT DIGITAL TV viewing in Odisha

NXT DIGITAL, a new addition to the Hinduja Group of companies, today announced successful implementation of its digital delivery platform in Odisha.
NXT DIGITAL's project in Odisha ensures its viewers get uninterrupted world class viewing experience at the most value for money price in the market, company officials said.
"With the winds of digitisation sweeping the nation, we have perfectly understood the need to evolve with times. We have created a unique digital platform for LCOs and MSOs who can digitalise with state of art service; without losing out on the ownership of their networks," Ashok Mansukhani, MD and CEO of Hinduja Media Group, said.

India is faced with challenges in the digitisation journey and every challenge is an opportunity that NXT DIGITAL wants consumers to benefit from, he said.
"With our superior technology, value for money pricing and uninterrupted viewing during any weather vagaries, we will help the brand rise above competition and continue to lead in this age of digitalisation of TV with an unique TV viewing experience," Mansukhani said.
NXT DIGITAL promises to deliver the best television viewing experience with world class technology, cost effective payment systems and a smart revenue pre-paid model that will create a new benchmark for success in the Digital TV Market.

It will also help businesses to the next level with minimum investment and maximum returns for existing cable operators or even new business entrepreneurs, company officials said.
NXT DIGITAL ensures that every customer gets a unique television viewing experience and provide benefits that are unmatched in the industry, they said.