ICICI Bk launches mobile app development challenge

Country's largest private sector lender ICICI Bank today launched the second edition of its mobile application development challenge.
"Through 'ICICI Appathon' season II, we intend to collaborate with innovative technopreneurs. We believe that programmes like these will encourage young developers to create world class banking applications on mobile," its managing director and chief executive Chanda Kochhar said.
The first edition of the event had received over 2,000 entries and over 250 APIs including those from Visa and IBM are on offer to the participants in the current edition, it said in a statement.
Top three winners in the competition, aimed at developers, technology companies, startups, technopreneurs and students across the globe, will get a prize money of Rs 20 lakh each, it said.

............................................................. Maxus retains IPL's media business
Marketing communications consultancy firm Maxus, part of the WPP Group, today said it has retained the media responsibilities for the 10th edition of Indian Premier League (IPL), following a multi-agency pitch.
Maxus has been the media agency for IPL since the cricket league's inception in 2008 and the account will be handled out of Maxus Mumbai office.
"I am grateful to BCCI for valuing our efforts. We look forward to continue delivering even better results through our media campaigns on IPL," Maxus South Asia Managing Director Kartik Sharma said in a statement.