Intec to foray into washing machines and geyser segment

City-based Intec group is expanding its product portfolio in consumer durables segment with plans to get into washing machines and geyser besides enhancing its air conditioners range.
The company, which had been a contract manufacturers for other brands, had forayed into the consumer durables segment last year and is targeting a turnover of Rs 100 crore in 2014-15.
"We would launch washing machines under our brand by June this year. We would also launch electric geyser this season in association with a China-based company," Intec CEO Aamarjit Singh told PTI.
Moreover, Intec would also open around 15 to 20 stores by the end of March 2015. Its products would be available at over 200 sales points this season, he added.

"We are aiming to have a sales turnover of Rs 100 crore in financial year 2014-15. We would open 15 to 20 stores selling exclusively Intec products by March 2015," Singh said adding that the company would soon start a media campaign and TV commercials would be on air from next week.
The company is targeting to sell 30,000 units this season and investing Rs 30 crore to raise the infrastructure.

"We are targeting the middle segment and the first time buyers. We are pricing it competitively by keeping margins on the lower side," he said adding that the range of its AC units starts from Rs 17,500 to Rs 1 lakh.

Intec has come out with full range of window, split, tower and inverter air conditions this season.
"We are launching Kids special air conditioners, which would have a coloured panel and have two remote controls -- kid remote and one usual remote. We have also launched hot and cold models," said Singh adding that the company is focusing aesthetics, quality and durability of the product.
Established in 1989, Intec group has manufacturing units at Kala Amb in Himachal Pradesh and at Sriperumbudur in Tamil Nadu and has capacity to roll out 500,000 units annually.
The company had a turnover of Rs 260 crore from its contract manufacturing business in the financial year 2012-13 and has till now supplied over one million air conditioners to various brands in India.