Tendulkar is one of the co-owners of the ISL franchise Kerala Blasters FC which is being led by former England goalkeeper David James.
"It (ISL) is a new beginning. Everyone is looking for it. It had a fantastic start yesterday. The teams showed tremendous spirit and the crowd was very supportive," Tendulkar, who is here to support his team Kerala Blasters said today.
Tendulkar said that ISL will change the face of Indian football.
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