The office of the Grand Mufti is challenging the recently rebranded name of the Islamic State group, which controls wide swaths of Iraq and Syria and has declared a self-styled caliphate there.
Ibrahim Negm, adviser to the mufti, says the campaign will suggest foreign media drop using "Islamic State" in favor of the "al-Qaida Separatists in Iraq and Syria," or the acronym "QSIS."
According to Egypt's state news agency, Negm said today the campaign will be launched on the Internet and social media in English.
