IT industry needs to reach out to domestic market: NASSCOM

Says there are tremendous opportunities that can be tapped with new technologies like social media and cloud computing

The IT industry needs to reach out to the domestic market and achieve the transformation which the nation requires, NASSCOM President R Chandrashekar has said.

"We need to reach out to the people in domestic market and achieve the transformation which the nation requires. Only through technologies will we get services which are accessible, convenient and affordable," the NASSCOM chief said here today in his address at the National e-Governance conference.

Chandrashekar said there are tremendous opportunities that can be tapped with new technologies like social media and cloud computing.

"We have to admit that the industry has also not looked at the domestic market as intensely and seriously as it should have," he said.

Governments, with participation of the industry, should create an integrated platform to engage social issues like women's safety, construction of roads and social audit.

It could be done with minimum expense and will create a big impact on the e-governance programme, he said, adding that if implemented, it would be the first of its kind in the world.

There is a need to promote partnerships with industry and the government to reform the administrative processes in each of the ministries and states, he added.