The campaign, titled 'Amrutham', is envisaged to create awareness for the need to donate organs to save lives.
The drive, inaugurated by film actor Anoop Menon here, has been taken up in view of hundreds of people in the state waiting for organs for transplantation, a hospital release said here today.
As part of the initiative, the awareness campaigns will be organised in schools and colleges, it said.
The function was attended by KIMS Vice Chairman Dr G.
The programme was initiated by the Liver Transplant Department of KIMS Hospital.
