As polling was underway in 41 constituencies in the last phase, including Varanasi where he is contesting, the BJP prime ministerial candidate spoke about the 'Ganga-Jamuni Tehzeeb' of the holy city and appealed to the voters there to reflect its spirit of unity and harmony through their votes.
Congress swiftly moved the Election Commission demanding immediate action against Modi saying "His (Modi's) address to voters in Varanasi seeking votes for himself is a clear violation of the provisions of the Representation of People (RP) Act and the Model Code of Conduct (MCC)."
Modi released the party manifesto on April 7, when the first round of polling was held, leading to protests from other parties and the issue also came under the EC scanner.
When polling was being held on April 24 in 117 Lok Sabha constituencies in the sixth phase, Modi held a massive roadshow in Varanasi before filing his nomination papers, which was beamed live by many TV channels.
He again stoked controversy when he cast his vote in Gandhinagar during polling in the seventh phase on April 30. Modi flashed the party symbol lotus after emerging from the polling booth and held a press conference, following which two FIRs were filed against him by Gujarat police on the direction of the EC for alleged violation of electoral law.
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