The IPO, received bids of 53,17,065 shares against the total issue size of 1,04,80,784 shares, data available with the NSE till 1700 hrs showed.
The portion set aside for non-institutional investors was subscribed 3 per cent, while retail investors category was fully subscribed.
Qualified institutional buyers segment did not see any subscription on day one.
Music Broadcast Ltd last week raised over Rs 146 crore by allotting shares to anchor investors.
The initial share sale plan will close on March 8.
Proceeds from the sale would be primarily used for redemption of listed non-convertible debentures.
Music Broadcast, which owns and operates Radio City, has a pan India presence with radio stations in 37 cities.
It had filed IPO papers with the Securities and Exchange Board of India (Sebi) in November last year and received 'observation' from it on February 9, which is necessary for a company to launch its public offer.
For the six-month period ended September 30, 2016, Music Broadcast generated total revenue of Rs 138.21 crore and net profit of Rs 29.76 crore.
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