mycity4kids raises USD 3 mn from SIDBI, YourNest

Mycity4kids, an online platform for working mothers, today said it has raised USD 3 million (about Rs 20 crore) from SIDBI Venture Capital and YourNest Angel Fund.
The platform includes a hyper-local discovery platform for kids' resources and events, a community of "mommy bloggers" and parenting experts.
This round of funding will take care of the capital requirement for the next 24 months and the key milestones are to have 5 million mothers using the platform daily in the next 18 months and to achieve operational break-even in 12 months, the company said in a statement.
With a million parents visiting the website every month, the platform gets about 2.5 million page views, 700 bloggers and 75,000 service providers listed across nine cities.

Vishal Gupta, CEO of mycity4kids, said the company is geared towards becoming a daily-use product for every mother.
"You will see several mobile-led initiatives in that direction, starting with the recent launch of the mycity4kids Family Organizer app," he added.
Launched in October 2010, the company had revenues of Rs 4 crore in 2014-15 from avenues like brand-sponsored blogging segments and advertising.