Nestle India to double rural sales network, expects contribution from e-commerce to rise

FMCG major Nestle India is planning to expand in rural areas, where it is looking to double its sales distribution network in next 2-3 years, said a top company official.

The company also expects its online sales to rise in coming years.

Besides, the company expects its out-of-home category, where, Nestle operates in segments as coffee vending machines and some of the Maggi products, become a growth driver.

"Today we have a fairly robust rural plan. We cover 52,000 villages directly in our distribution plan and are looking to double that in 2-3 years," Nestle India Chairman and Managing Director Suresh Narayanan said.

Presently, Nestle India gets around 20-25 per cent contribution from the rural market, he added.

Nestle India, which had a revenue of Rs 11,292.27 crore in 2018, was the fastest growing market globally for the Swiss FMCG major.

"Nestle is having a strong growth. Even in tier II & III towns we are making good progress," he said adding "we are having double digit growth."