Network18 to rebrand CNN-IBN as CNN-News18

Media firm Network18 is rebranding its English news channel CNN-IBN to CNN-News18.
The channel will today unveil a new name and logo, studio and a new look and feel to the news screen tonight, TV18, which is part of Network18 Group said in a statement.
It would also change its portal to News18.Com, it added.
Network18 Chairman Adil Zainulbhai said: "We are optimistic about bringing this change wherein we will keep the journalist and the consumer at the centre of our programming, which is the critical need of the hour."
CNN-News18 is bringing to viewers new formats of programming and a panel of the country's top commentators, the statement said.

"The refreshed identity of CNN-News18 aims to bring the value of immersive journalism to its viewers," IBN News Network CEO Avinash Kaul said.

CNN-News18 will strive to make news more objective keeping the viewers at the centre of its content strategy, he added.
"We will significantly ramp-up our digital presence to ensure that viewers are seamlessly able to interact and engage with our content," Kaul said.
Reliance Industries-owned Network18 has interests in television, internet, films, e-commerce, magazines, mobile content and allied businesses.
Through TV18, it operates news channels such as CNBC-TV18, CNBC Awaaz, CNN-NEWS18 and IBN7.
TV18 also operates a joint venture with Viacom called Viacom18, which houses a portfolio of popular entertainment channels such as Colors, Colors HD, Rishtey and MTV India among others.