Nova Specialty Surgery rebrands as Nova Specialty Hospitals

As part of the strategy to usher in next phase of growth, Nova Specialty Surgery will now be known as Nova Specialty Hospitals.
The rebranding of the 13 multi-specialty, short-stay surgical centres further consolidates the company's brand image into a healthcare brand, it said.
The exercise is aimed at facilitating the next phase of Nova's growth, where each centre will function as a 'fully-equipped, standalone' hospital, according to a company statement.
Since its inception in 2009, Nova's evolution has been guided by a "patient centric" approach. It aims to eliminate unnecessary hospitalisation and minimise hospital-acquired infections. Nova has evolved from a day-care surgery model to a short-stay surgery model.

This has enabled it to cater to the growing demand for quality surgical care in specialties such as orthopedics, general surgery, bariatric surgery, ENT, gynecology, plastics, ophthalmology, urology, and surgical oncology. Nova recently completed 30,000 surgeries till date across all its centres.
The company is opening its new surgical and IVF centre in Pune soon. Nova's infertility business, Nova IVI Fertility, is also growing rapidly with seven IVF centres operational and another three underway, the release said.