'Mix the Body', created by the creative agency Flying Object with renowned choreographer Wayne McGregor and Bangalore-based Attakkalari Dance Company.
It was unveiled here yesterday as part of British Council's UK-India 2017 initiative -- a year long celebration of cultural exchange between the two countries.
The interactive platform enables anyone with a smartphone to create a sequence of contemporary dance, using movements choreographed by these dancers.
"We hope to free the dancer in all of us this Diwali. 'Mix the Body' lets you create a unique and beautiful dance performance on your mobile through a world-class collaboration with choreographer Wayne McGregor and composers Jon Hopkins and Max Richter," Alan Gemmell OBE, Director India, British Council, said.
It comes after 'Mix The City', a city-based music creation platform, and 'Mix The Play' developed for British Council's Shakespeare season.
"Our mission at Flying Object is to make work worth watching, sharing, and taking part in - earning the attention of a generation that lives on the web for brands and organisations.
"'Mix The Body' is a perfect example of this idea - a platform that is immersive, memorable and allows communities to experience dance, art and culture in a rich and rewarding way," Tom Pursey, founder of Flying Object, said.
Disclaimer: No Business Standard Journalist was involved in creation of this content
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