Atul Manjrekar believes no off-camera job can get the recognition that directing a full-length feature brings for a new filmmaker.
Manjrekar's directorial debut "Fanney Khan", featuring Anil Kapoor in the lead, released this week.
"I have been working for about 20-21 years as an assistant director, as an editor and also made ad films. And those who are making ad films or shorts or documentary films want to direct at least one full length feature film.
"In our industry, films only give you recognition as a director. I have done about 400 ad films," he told PTI.
An ad film he made three years ago-- a father-daughter story touching the topic of farmer's suicide-- carved his path to "Fanney Khan".
The film, which is an official remake of "Everybody's Famous", is produced by Rakyesh Omprakash Mehra.
"Before that I was editing films... It was Mehra's decision that I should direct this film. He had belief and confidence in me," he adds.
The film also stars Aishwarya Rai Bachchan, Rajkummar Rao, Divya Dutta and newcomer Pihu Sand.
"I approached them because they were required for the story. I have got great actors who are stars. They are experienced and amazing actors. They have helped me more as a director," Manjrekar says.
Earlier, Priyanka Chopra and R Madhavan were going to be part of the film but due to date issues things did not materialised and the makers roped in Aishwarya and Rajkummar.
"With Priyanka we were looking at the singing part too. We needed an actor who is also a singer. She was interested but had date issues as she had 'Quantico'. Madhavan was finalised, but our whole schedule got shifted and that's how casting changed.
Disclaimer: No Business Standard Journalist was involved in creation of this content
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
